Hao Fang Group Market Insight: Foreigners have said true fragrance! Electric bicycle foreign bursts
With the changes in the extent of the epidemic, electric bicycle sales have risen rapidly around the world.
The small population is in contact, safe and convenient, green, low-noise, and the economic cheap travel has just needed, the obvious advantage of electric bicycles has enabled more and more people to turn to this new way of transportation.
German two-wheeled car industry association ZIV statistics, only in Germany, in 2020, the sales of 195,000 electric bicycles were sold, 43% more than the previous year, and the electric bicycle market increased to more than 460 in the next six years. One hundred million U.S. dollars. Market opportunities analyze the simply lightweight of electric bicycles, and the green and labor-saving features of electric vehicles, which are dominated by flying foot riding function, and the rider can drive bicycles alone, and do not force in steep slope. Drive.
Under normal circumstances, the rate of electric bicycles can reach 20 to 25 miles / hour (about 35 km / h), which is often used in short-range travel, urban commuter steps. GoogletRends data shows that the overall growth trend of the US electric bicycle heat in the nearly five years. Since the weather and temperature, search heat will be relatively low in winter.
According to Amazon sales data, the existing US electric bicycle type is about $ 3.1 million, and the overall market capacity is relatively good. It should be noted that from the perspective of brand concentration, there is less than 30 brands on Amazon, and more than half of the market share is occupied by 5 brands, respectively, Heybike, Ancheer, Ecotric, Vivi, Googo. Combined with different brand prices and sales data, it can be found that the above five major brands have more obvious differentiated market strategies and product positioning, and in sales and sales of chambers, the overall market does not have a single giant monopoly behavior. Prices positioning, existing data shows that the sales volume of $ 661- $ 860 intervals is the highest, the competition is fierce; secondly from $ 461- $ 860 interval. The overall market is mainly 上海完美kb新地址 medium and low-end, and the products below $ 860 occupy the overall market sales.
From the time of the shelves, the new brand has been admitted to the outbreak of the epidemic, and more than 58% of the brand is less than 1 year, including the head brand Ancheer to last in less than 2 years, and have been ranked in the whole station TOP2.
This is a good signal for new brands that are intended to admit.
Products and market opportunities match us to divide the commodity properties into 4 categories: core properties, must-have properties, expand properties, charm properties.
As the core properties of electric bicycles, motor power, maximum speed, battery capacity, and life, etc. are the main factors affecting electric bicycles. We took thousands of merchandise evaluation data in the 贵人传媒新上海419 existing market. It can be seen that the main guests of electric bicycles are easy, comfortable, battery, speed, etc., Complaints are mainly concentrated in electric bicycle hardware, such as tire quality. , Battery life, parts, seats, etc. It is recommended that the new product has a better product optimization iteration.
Overall, the overall global electric bicycle market has a rising trend, and the existing market capacity is not bad and is still growing in high speed.
In the high environmental environment of global energy, energy saving and emission reduction, in recent years have successively introduced a number of new energy resources, electric bicycles have become one of the most promising technologies today.
China as electric vehicles manufacturing big countries, with great advantages in technology and cost. In the past two years, many brands have been launched and launched the global layout. It is recommended that domestic enterprises make full use of existing opportunities and advantages and precise attacks. * This city is reported, only for style reference, all chart data in the text does not represent real market conditions, do not use it directly for actual business operations. If you want to know more data and conclusions of electric bicycle market research, and other industry brands have a sea research report, welcome to [Haofang Group] The public number fills in the application form, and we will arrange a single answer to you. Disclaimer: The market is risky, choose cautious! This article is for reference only, not for trading basis.