We open up new marketing distribution channels by creating Partnership Marketing relationships in order to maximize the opportunities for consumer marketing, retail marketing, and affiliate marketing. Our sales promotions will help your company capitalize on the strength and appeal of the partnership marketing initiatives with added value propositions that drive brand awareness. Geyser Marketing Group’s retail marketing brand collaborations help your company to deliver stronger promotional messages in a very cost effective manner. Seasonal and sector specific consumer marketing initiatives can have a huge impact on customer response rates and sales conversions. A company who manufactures butter advertised a winter ski get-away contest on a milk carton. In the food and beverage sector a company launched a new product with a chance to win a Super Bowl sweepstakes give-away for a new entertainment system. A well known company in the cereal sector did a value added promotion by including an exercise DVD in each box of specially marked cereal. Not only did this offer a unique value added proposition but it consolidated their message promoting themselves as a healthy weight loss product.

Geyser Marketing Group’s co-branding consumer marketing initiatives enhance each company’s brand equity through shared or common attributes and consolidates the customer connection through established brand preferences. Advertising the two brands in a joint retail marketing initiative will not only drastically reduce advertising costs, but it will create new concepts and identities, adding value to both companies. Shared customer communications and access to discreet marketing channels opens up new business opportunities and drives sales while creating brand awareness.

Contact the Geyser Marketing Group team to discover how our Partnership Marketing programs can dramatically improve your bottom line.