The Basics of a Marketing Partnership

Came across this article yesterday...Like what Kaye Z. Marks has to say about developing Marketing Partnerships....

The Basics of a Marketing Partnership

Toronto Maple Leafs Partner with Coca Cola to give away free tickets

The Toronto Maple Leafs have added an extra game to their 2008 preseason schedule, and they're opening the doors free to all fans with a unique ticket giveaway opportunity in partnership with Coca-Cola Canada.....Read more here:

Leafs partner with Coca Cola

Bank of America, MLB & Bon Jovi Partner....

Bank of America, MLB & Bon Jovi Partner....

With the 79th Major League Baseball All-Star Game fast approaching at Yankee Stadium, Bank of America is hoping its promotional activities leading up to the game will keep its brand top-of-mind among New York consumers.Among several initiatives, Bank of America will present a free MLB All-Star concert on the Great Lawn in Central Park. Local Jersey boy Jon Bon Jovi, whose current "Lost Highway World Tour" is the top-selling tour in the world, will be the one to perform at the concert on July 12.

Social Networking Sites don't target Boomers

Came across this yesterday....According to e-marketer.com, only 22% of 'Boomers' (aged 40 and over) use Social Networking sites....

http://www.emarketer.com/Article.aspx?id=1006359&src=article1_newsltr

Marketers are using Social Networking sites more and more, likely because it's inexpensive, yet what needs to be considered here is who your are targeting and the time spent on developing such campaigns. If you are targeting the 'Boomer' demographic....you are likely better off partnering with a brand that is relevant to your proposition and will get you in front of your target audience, even if it does cost a more to do so. It's not about cost, it's about meeting your marketing objectives.

Microsoft Partners with Online Retailers to offer 'Cash Back'

If you are looking for a new 'cost effective' online partnership to promote your online store....this may be the one. Microsoft Live Search 'Cash Back' now has online retailers listing products in their 'Live Search' at a fixed CPA and paying only for Sales Generated. Interesting program.....

You can read more about it here: http://search.live.com/cashback/cashBackForAdvertisers

Microsoft and Yahoo look to Partner to take on Google

After several recent takeover attempts, Microsoft is now exploring a partnership with Yahoo which will result in having a true 'number 2' to Google in the search engine space. Buy taking a minority stake in the company and buying Yahoo's search business unit, Microsoft would find itself in a better position to compete with the aforementioned search giant. It's all well and nice to think that Microsoft can buy Yahoo's search business and then steal additional share from Google on top of it - yet, I think it's easier said that done. Google is, without question, the search 'destination brand' and through a series of desktop applications, their online partner network and reach through various channels and applications (including wireless), Google will not be easily outdone, even by a giant like Microsoft. I think that what Microsoft would have to gain the most from by any type of partnership with Yahoo, would be the opportunity to benefit from wider reach and access to larger online audiences to promote their software products to. They can try all they want with regard to search, but they will only move the needle a tiny a bit in their direction.

MySpace hooks up with NBC to show off talent

This just in...You no longer need to head to one of the 'audition cities' in the US to get on to NBC's newest season of America's Got Talent. In a partnership with NBC, MySpace will accept video submissions from MySpace users and create a "virtual audition city".

Online Auditions....why not? Tap in to a wider pool of talent...Makes sense.

You can read more about it here....MySpace Will Hold Talent Show Auditions