Purolator rewards Staples customers for using their services

Attracting new customers is not an easy thing to do, yet as I have often said, there is likely another brand out there that is already talking to your target audience, so why not piggyback off of it?

Purolator is doing just that with their latest promotion to offer Staples customers who ship with Purolator from a Staples Business Depot, a $5 gift card that is good for their next Purolator shipment or Staples Business Depot purchase.

I like this a lot on many levels...

1. There is a good customer profile match here
2. Both brands are National, giving the promotion legs from coast to coast
3. The gift card (ie, incentive) can be used for future purchases of services from either brand, giving end -customers choice. That is always a great thing...

I wonder if Purolator is promoting Staples in their customer communications / marketing channels?