Have a more rewarding breakfast with Quaker, Tropicana & Aeroplan
Aeroplan has teamed up with Quaker and Tropicana to make breakfast more rewarding. Now, you can earn 10 Aeroplan Miles while drinking your morning glass of orange juice or eating a bowl of cereal. Specially marked boxes of the aforementioned products will be marked with a PIN number that customers can enter along with their Aeroplan Member Number at a website address to collect their Miles.
Here is a website that lists all participating products:
www.breakfastcentral.ca
Very Interesting.... The brand affiliations are strong, customer fit seems to be good, it's a great way to bypass the retailer and market the Aeroplan Miles directly on-pack, but what will be interesting to learn is the % of people who actually go online and enter their PIN to collect those 10 Miles.... Not sure that I would personally take the time to do it, but then again, I may not be the target audience. The other thing that comes to mind is whether or not this is enough of a lure to bring customers who normally by white label or other orange juice brands to make the switch to Tropicana. Is it enough of a proposition to convince potential customers to want to pay more for that premium brand in order to collect the Miles? Will keep an eye on this one.
Here is a website that lists all participating products:
www.breakfastcentral.ca
Very Interesting.... The brand affiliations are strong, customer fit seems to be good, it's a great way to bypass the retailer and market the Aeroplan Miles directly on-pack, but what will be interesting to learn is the % of people who actually go online and enter their PIN to collect those 10 Miles.... Not sure that I would personally take the time to do it, but then again, I may not be the target audience. The other thing that comes to mind is whether or not this is enough of a lure to bring customers who normally by white label or other orange juice brands to make the switch to Tropicana. Is it enough of a proposition to convince potential customers to want to pay more for that premium brand in order to collect the Miles? Will keep an eye on this one.
2 Comments:
Interesting partnership. I love Tropicana and just ran out of oatmeal so I'll take a look at the website after my next shopping trip. Not sure the promotion is enough to get me back to the site on a regular basis but I'll certainly check it out once.
Thanks for the comment Kathryn. I agree with much of what you are saying and as you are a Tropicana drinker already, will you actually go through the trouble of visiting the site and collecting those 10 miles after buying your next carton. You will have to let us know! ;)
Post a Comment
Links to this post:
Create a Link
<< Home