Ubisoft is Partner Friendly...
I recently spoke with Lucile Bousquet, Director of Marketing, at Ubisoft (Video Game Giant) about the different ways that they partner with other Brands...
How does Ubisoft offer Partner Brands a unique set of Marketing Opportunities?
We offer brands who wish to partner with us, the following….
We work with brands to incorporate their products or services in to the game and this is known as our Product Placement program. We have worked with brands like Nokia, where characters in our games use their cell-phones, so it’s part of their actual attire. We have also worked with VISA on placement in the popular TV series videogame ‘CSI’, where VISA is the brand of credit card used as evidence being examined by characters in the game. Because our games can take up to two years to develop, it’s the type of opportunity that the partner brand needs to get involved with early on so that they are part of the games’ storyline.
Secondly, we offer Advertising opportunities to our partner brands where Banners, TV Commercials, Screen-Savers and other content is embedded in to the Game. We can also sell in-game advertising where Billboards are featured on the streets of outdoor scenes. The benefit of these opportunities is that they don’t have to be planned out as far in advance.
Another opportunity is our Bundling program where we add value to an existing brand by providing them with a game that they can bundle in to a product. Fast Moving Consumer Products like Cereals, for example, can feature a Free Ubisoft Video Game CD on the packaging of the box. The brands use these unique opportunities to increase sales and leverage an offer that their competitors will not have. Furthermore, the perceived value for the consumer is about $50 whereas the cost for the client is less than $2 for a PC game (this varies depending on quantities and applicable licenses).
Finally, we offer manufacturers opportunities to License our assets by creating T-shirts, Toys and other unique items. Because ‘gamers’ are very loyal to their favorite brand of game, they want products that reflect their favorite videogame. It’s about giving them what they want.
What are the benefits of the programs to your Partner Brands?
With over 70% of males in North America aged 18-24 playing video-games and 81% of households containing at least one PC, our games offer Partner Brands a unique opportunity to create more awareness with their target audiences and increase sales traction for their products and services. We have games that target Kids, Tweens, Teens, and Adults and as a result, we can offer many alternatives, depending on the Partner Brands customer profile.
How does Ubisoft offer Partner Brands a unique set of Marketing Opportunities?
We offer brands who wish to partner with us, the following….
We work with brands to incorporate their products or services in to the game and this is known as our Product Placement program. We have worked with brands like Nokia, where characters in our games use their cell-phones, so it’s part of their actual attire. We have also worked with VISA on placement in the popular TV series videogame ‘CSI’, where VISA is the brand of credit card used as evidence being examined by characters in the game. Because our games can take up to two years to develop, it’s the type of opportunity that the partner brand needs to get involved with early on so that they are part of the games’ storyline.
Secondly, we offer Advertising opportunities to our partner brands where Banners, TV Commercials, Screen-Savers and other content is embedded in to the Game. We can also sell in-game advertising where Billboards are featured on the streets of outdoor scenes. The benefit of these opportunities is that they don’t have to be planned out as far in advance.
Another opportunity is our Bundling program where we add value to an existing brand by providing them with a game that they can bundle in to a product. Fast Moving Consumer Products like Cereals, for example, can feature a Free Ubisoft Video Game CD on the packaging of the box. The brands use these unique opportunities to increase sales and leverage an offer that their competitors will not have. Furthermore, the perceived value for the consumer is about $50 whereas the cost for the client is less than $2 for a PC game (this varies depending on quantities and applicable licenses).
Finally, we offer manufacturers opportunities to License our assets by creating T-shirts, Toys and other unique items. Because ‘gamers’ are very loyal to their favorite brand of game, they want products that reflect their favorite videogame. It’s about giving them what they want.
What are the benefits of the programs to your Partner Brands?
With over 70% of males in North America aged 18-24 playing video-games and 81% of households containing at least one PC, our games offer Partner Brands a unique opportunity to create more awareness with their target audiences and increase sales traction for their products and services. We have games that target Kids, Tweens, Teens, and Adults and as a result, we can offer many alternatives, depending on the Partner Brands customer profile.
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