Buy Beer, get Free Chicken

You buy beer and you get a free chicken sandwich. The partnership concept is easy enough to imagine, but when looking at a regional customer marketing promotion for the Province of Newfoundland, the people at Labatt breweries are offering something that is widely available; a big mary chicken sandwich from Mary Brown's restaurants, and 'widely available' is what it's all about when providing incentive to new customers and rewarding existing ones for consuming your product.

With over 70 restaurants in Newfoundland-Labrador, Mary Brown's is the market leader in those regions, proving that sometimes a regional player can be a better choice for a partner than a national brand (like KFC). When marketing on a regional level, it's important not to underestimate the power of a strong regional brand and what it will ultimately do for your campaign.

You can read more about it here: Chicken and beer from Labatt and Mary Brown's