Simply Retail - Partnering to really make a difference

I love hearing about Marketing Partnerships that really make a difference and after reading the following article... Simply Retail Partners with West Jefferson Medical Center, there is no doubt that the people at Simply Retail are doing just that!

I had to learn more, so I contacted Kathy Husu (VP, Consulting Services) and Anni Davis (VP, Corporate Communications) from Simply Retail and here is what they had to say in response to my questions:

1. What types of organizations and in what vertical categories (IE, health-care, retail) does your partnership program operate within?

We work exclusively in the health care market. Under that umbrella, we work with health care systems, hospitals and outpatient facilities.

2. What is your core value partner value proposition?

We provide new-found revenue for hospitals. We offer our clients a continuum of care from admission to discharge through an integrated retail system that provides patients with the products they will need in wellness and recovery programs. Retail programs also elevate the convenience factor for patients, patient visitors and staff.

3. What are partners typically looking for you to help them with? (IE, increase revenue, add-value, acquire new customers, retain customers)

All items listed. Most “C” level executives are very concerned about : A) Patient Satisfaction Scores 2) Increased revenue 3) Point of differentiation from their competitors (market competition).

Achieving great things for hospitals and those in need through innovative retail partnerships....now that is all good. :)