Partnerships: at the core of the Microsoft Advertising Strategy

If you want to advertise on Digg.com, you will need to go through Microsoft as they are now the exclusive provider of display and contextual advertising on the popular news site. It's a great move for both parties as Digg looks to monetize their readers and Microsoft looks to provide the stream and get in to the Social Media game. Don't be surprised if Microsoft doesn't take the strategy further and start to acquire popular social media sites!

Microsoft and Digg form Advertising Partnership