MLB partners with Stub Hub

People 'scalp' tickets all the time, so why not get in to the action? At least that's the position that Major League Baseball (MLB) is taking with the launch of a new partnership with Denver, Colorado based StubHub! that will enable 'secondary ticket sales' from fan to fan.

It's an interesting move, considering that many U.S. city municipal codes state that it's illegal to sell tickets for more than face value. Having said that... an argument can be made that the tickets will be "sold in cyberspace", so it will be tough to prosecute anyone, even if the authorities want to.

My take is that Major League Baseball is happy to endorse this market because they are now part of the process as they both guarantee and generate revenue from the sales whereas in the 'pre-online' world, that level of participation would not have been possible. With a keen eye on the transactions, they will have transparency and work with their partner 'Stub Hub' to ensure a high level of service. As for any legal ramifications, I'm sure that the lawyers for MLB have assessed the risk and it's obvious that they are not all that concerned. All of which confirms that if someone is going to make a margin from your product that you might as well get a piece of the action.

You can read more about the partnership here:

MLB Teams With Web Site To Resell Excess Tickets

Sounds like a winner to me!