Apple cuts deal with Starbucks
Who says that you can't sell 'digital music' in retail environments? The new wi-fi itunes music store will launch at Starbucks locations in late 2007 (in selected U.S. cities) and will roll-out to most major markets by the end of 2008. Makes sense...Starbucks is already a leading seller of Music CD's, so why not facilitate a marketplace for owners of iPods, itunes or lap tops with itunes software to be able to download music while getting their java fix? It's these kinds of marketing partnerships that allow companies like Apple to stay ahead of the game and that's why Apple is the dominant 'digital music' seller in the market, while Starbucks leads the way in sales of Coffee and creating a great customer experience. No brainer..... Love it!
Wonder if we will see this in Canada?
Read More Here....Starbucks, Apple Strike Up The Itunes
0 Comments:
Post a Comment
Links to this post:
Create a Link
<< Home