Beer & Crustini anyone?

Independent Brewer Lakeport is giving away free Stouffer's Bistro Crustini sandwiches when you buy a 24 pack of their Pilsener, Honey Lager or Lakeport Light brews. Interesting partnership, but I am not sure about the demographic fit. For one...do the brands target the same customers? Perhaps Crustini plans on going more toward the mass market, and partnering with a cheap and cheerful beer company via a free sampling offer, would be a good way to achieve that objective, yet I find the price point of the Crustini product out of whack with the Lakeport proposition. Don't get me wrong here, I'm sure a fair number will be happy to redeem their coupon for a Free Crustini sandwich, yet the real question is whether those same people who tried the product, will actually pay for it down the line. I'm not so sure....

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Get a Free Stouffer's Bistro Crustini Sandwich