Beer & Crustini anyone?

Independent Brewer Lakeport is giving away free Stouffer's Bistro Crustini sandwiches when you buy a 24 pack of their Pilsener, Honey Lager or Lakeport Light brews. Interesting partnership, but I am not sure about the demographic fit. For one...do the brands target the same customers? Perhaps Crustini plans on going more toward the mass market, and partnering with a cheap and cheerful beer company via a free sampling offer, would be a good way to achieve that objective, yet I find the price point of the Crustini product out of whack with the Lakeport proposition. Don't get me wrong here, I'm sure a fair number will be happy to redeem their coupon for a Free Crustini sandwich, yet the real question is whether those same people who tried the product, will actually pay for it down the line. I'm not so sure....

You can read more here:

Get a Free Stouffer's Bistro Crustini Sandwich

Who would you Partner with?

Attention Business Development, Partnerships, Sales, Alliances and other Managers and Directors who are responsible for Strategic Marketing initiatives....If you could develop a Marketing Partnership with any Brand on earth, who would it be and why? Furthermore, why have you not called on them yet?

Think about it. What are you trying to achieve? What are you immediate and longer term objectives? Which brand can help you achieve it and what would the Partnership look like?

Don't waste anymore time. Start now....Look at your assets and what you have to offer and after you complete your audit, determine what you are missing and select the best possible Brand to help you get there.

Let me know.... Would love to hear about it!