CIBC Mortgages hooks up with Sears

With the heavy 'moving season' around the corner, CIBC Mortgages has teamed up with Sears in Canada to offer customers who get a new Mortgage a free new home appliance. I like the timeliness of this marketing partnership and how it's bundled. Moving is definitely a life stage or behaviour that triggers the purchasing new appliances...

You can read more about it here:

http://www.cibc.com/ca/focus/spring-lending-2008/index.html