McCain teams up with Blockbuster

Now, inside specialty marked packages of McCain Frozen Pizzas, you can receive a PIN which can be used to obtain a coupon for a free Blockbuster Movie Rental once you enter the PIN at the following website:

http://www.mccainpromotions.ca/

With so many Canadians watching the NHL Playoffs, I suppose this is a move by Blockbuster to get customers in to their stores. Seems like a decent promotional partnership, except for those who don't have access to a Blockbuster store....