HP Partners with Style.com

I picked this one up earlier today.....Interesting story on how HP has partnered to create a microsite that features content from Style.com to affiliate their brand to the fashion category. To some, this could appear like quite a stretch in terms of partnering, yet with Apple (one of their competitors) successfully associating their brand to fashion, perhaps it's not such a stretch afterward.

You can read more here:

How Media Partnerships Can Rock Your Brand