Amazon to be default shopping engine on new T-Mobile Phone

Why is Amazon the number one shopping site in the world? Is it the vast number of products that they offer from a multitude of categories? Is it their procurement systems and customer service? Is it their brand that got them there? What is it? Likely, all those things, but what is most impressive about online brands like Amazon and Google and EBay and others who lead their category are that they make themselves available everywhere. They truly 'get' the fact that you need to be where your members or customers will want to use you. They get that they need to partner with mobile providers, handset manufacturers, computer manufacturers, other online properties and great suppliers of goods and services to be number one and stay number one. As the net goes more and more mobile, here is just another move on their part to own a channel and block competitors from entering...Read more here:

T-Mobile launches Google-based mobile phone with Amazon shopping built in