How's your ECP?

I'm often asked about Marketing Partnerships and how to optimize them. Obviously, every case is different, but there is something that is typically at the core of every great Marketing Partnership and those that have it are being rewarded accordingly. It's what I call 'ECP' and if you don't have 'ECP', then your Partneship is destined to fail. A personal relationship is often defined as an Emotional Connection to another Person. The foundation of a Marketing Partnership is the Economic Connection to your Partner. Like in our personal lives, we define our relationships by the level of connectivity to the other person. When speaking of Marketing Partneships, if we don't have a strong connection to our Partner, then our relationship is likely to fail. Both your organization and your Partners' business must have a strong economic connection to make the partnership work. Without it, the value will not been demonstrated and if you are not making money together, then it will be neglected and eventually become non-existant...........How's your ECP? Are you seeing the value?

CMA's First Ever Partnership Marketing Seminar

I'm happy to advise that I will be giving the first ever Partnership Marketing Seminar for the CMA (Canadian Marketing Association) tomorrow at the Holiday Inn on King in Toronto. There is still some room, if you would like to join us for the day...Check out the details here:

Partnership Marketing Seminar - CMA