Google to provide Verizon with Mobile Search

It was once the partnership strategy to get on to the homepage or the desktop and now, it's about getting on to the mobile devices. As Google looks to continue their premier position as a leader in providing search services, they are nearing a deal with Verizon that will feature Google as the default search engine on their mobile devices. You can read more here:

Verizon-Google Mobile Search Deal Nearly Done

Starbucks, Pepsi and Unilever Partner to Grow the Tazo Tea Ready-to-Drink Business

Get you favorite 'Super Premium' Starbucks Tazo Tea at your local grocery store....Starbucks recently announced the closure of over 700 stores...Interesting move to generate revenue via other streams in a downward economy. Customers might still want their 'Tazo Tea', yet perhaps will prefer drinking it at home and spending less on it, as a result. Read more here:

Starbucks, Pepsi and Unilever Partner to Grow the Tazo Tea Ready-to-Drink Business

Manchester United Partners with Saudi Telecom

Only Manchester United or the New York Yankees could pull this one off...

Manchester United could earn as much as £10m from a marketing partnership with Saudi Telecom. Read more here....

Manchester United signs up Saudi Telecom as sponsor

HMV Partners with Bell Mobility in Canada

With in-store music purchases shrinking, HMV certainly needs something to fill that empty retail space...Interesting 'test pilot' in Canada's largest market, yet I'm wondering why they gave Bell Exclusivity?....You can read more here:

HMV Canada and Bell launch exclusive retail partnership

HP Partners with Style.com

I picked this one up earlier today.....Interesting story on how HP has partnered to create a microsite that features content from Style.com to affiliate their brand to the fashion category. To some, this could appear like quite a stretch in terms of partnering, yet with Apple (one of their competitors) successfully associating their brand to fashion, perhaps it's not such a stretch afterward.

You can read more here:

How Media Partnerships Can Rock Your Brand