Friday, April 10, 2009

Download this Song @ iTunes says YouTube

I'm wondering if this new partnership between iTunes and YouTube is driving sales revenue for both parties?

When you pull up a song from your favorite band on YouTube a message pops up in the screen asking if you want to download this song at iTunes? It's a nice application and a great place to target music lovers, but I am not sure that visitors to free content sites like YouTube are interested in paying for music...

Your thoughts are welcome!

2 Comments:

Anonymous Elizabeth Harvey said...

I have an app on my iPhone which I just love called Shazam. When I hear a piece of music I like, I hold up my phone which "listens" to the piece, identifys it, and then gives me an iTunes link where I can purchase it if I like. I LOVE that I am offered the iTunes link, right there. and have purchased more than a handful of songs this way. I could ignore it and often do, but if I am interested in purchasing, it is made easy for me (and I have purchased more than a handful of songs this way!). Not only do I think that the YouTube iTunes partnership will be very useful and apprecieated by music lovers, I also think it will be very successful.

2:36 PM  
Blogger Geyser Marketing said...

Interesting application. I'm a blackberry user, so I can't comment - but sounds like you are enjoying your iPhone and your iTunes!

5:49 PM  

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