The Beatles - Rock Band

As if the Beatles have not sold enough records to music fans of the past four decades...they are now targeting a whole new generation of 'Rock N Rollers' with a partnership with the video game makers of the famous 'Rock Band' video game. "The Beatles: Rock Band" is going to be released in early September and will allow players to follow - and perform as - members of the legendary group. The game will include 45 Beatles songs from their extensive catalogue and they are predicting even better sales than the previous versions. Great Marketing Partnership leveraging a channel that clearly communicates to younger audiences.