Transactional Selling versus Partnership Marketing

Are you Transactional Selling with your Key Accounts or are you practicing Partnership Marketing?

Here is the difference:

1. TS does not necessarily leverage your key account partners' brand, their assets and provide opportunities to truly enhance their offering and build better products, as a result.
2. TS is usually shorter term and 'tactical' in nature as opposed to being 'strategic' and providing longer term value.
3. PM is a full-on commitment by at least two (2) parties who are helping each other to meet their sales and marketing objectives together.

What are you doing?