We listen to our clients. What are your sales and marketing objectives for your brand and your proposition? Do you want to increase brand awareness, customer acquisition, and customer retention? Once we have established clear and concise goals, we will profile your brand and proposition in great depth. This will involve details on your product offering including the cost, target market, and sales cycle.

We at Geyser Marketing Group utilize every aspect of Partnership Marketing, and will create a marketing strategy based on our findings that will expose your brand and your value proposition to the right audiences in the most effective way possible. Our Partnership Marketing Strategy may include:

• Added Value Partnerships
• Online Marketing Partnerships
• Licensing Marketing Partnerships
• Product Placement Partnerships
• Marketing Distribution Channel Partnerships
• Affiliate Marketing Programs
• Loyalty Marketing Partnerships
• Retail Health Checks
• Experience Marketing Partnerships
• Life Stage Marketing Partnerships

Choosing the right partner is a crucial element of the Partnership Marketing process and we attach great importance to it. As such we have created a proprietary Scorecard or Table that numerically scores the potential value and importance of the potential partner company to your brand and proposition. In this way we are able to evaluate each potential partner methodically and scientifically in order to make an informed decision based on fact.

Partner segmentation analysis will establish the sectors or vertical categories and brands that can best support and supplement your brand. In order to maximize the benefits of the Partnership Marketing strategy, we will create a hit list of prospective partner companies that attract similar end-customers to your brand and proposition. But, we don’t stop there. We analyze the company types by their core competency within each category. From these results our hit list is created. Extrapolating all of the data, we are able to establish which prospective partners bring the most value to the table in terms of helping to you meet your objectives.

Now we are able to develop the value and creative propositions. The value propositions are what the brand has to offer to the partner companies, while the creative propositions are what the brand has to offer to the end-consumer in terms of how it is packaged, promoted, and what message is delivered.

The Partnership Marketing strategy is now ready for execution. We will contact the prospective partner, negotiate the deal, and work with you to support the implementation and execution of the program. Once the program is underway you will be ready to assume responsibility for the ongoing account management. Geyser Marketing Group can provide advise and expertise on how best to develop and maintain your partner relationships.

Our process produces proven results for our clients. Contact Geyser Marketing Group and let our expertise work for you.